Republicans Raise $400 Million with WinRed Upsells

WinRed was built with a singular mission: to help Republicans win. Every feature we develop is designed to make fundraising easier, more effective, and more scalable for campaigns across the country — from local school board races to presidential campaigns.

That means constantly building technology that helps campaigns maximize every fundraising opportunity, strengthen donor engagement, and turn grassroots energy into real electoral results.

One of the clearest examples of that impact is WinRed’s upsell technology.

Republicans raised more than $400 million through WinRed’s upsell features alone — money that donors actively chose to give that likely would have otherwise been left on the table.

With 20% of donors this year opting in when given the opportunity, upsells are one of the most powerful revenue generators in digital fundraising.

Here are some of the strategies you can use with WinRed upsells:

1. Split Donations to Support Fellow Republicans
2. Add a Cover Processing Fees Checkbox to Upsells
3. Offer Merchandise Items to Donors
4. Give Options for Future Donations
5. Utilize Merge Parameters for Personalization
6. Create Custom Upsell Pathways for Different Donors