WinRed is hitting the ground running in 2025 with a brand new organizing tool to save you time – Page Tags.

Digital teams create hundreds of pages every day on WinRed. Page Tags allow you to group pages together and better sift through the pages in your account.

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Since its inception in 2019, WinRed has become the go-to platform for Republican candidates and organizations nationwide who want to maximize their online fundraising efforts.

In the 2024 cycle, WinRed helped campaigns, including President Trump, process $1.8 billion.

With a new fundraising cycle beginning, WinRed has brought a pivotal piece of customization to merchant accounts – Custom Splits to Pages and Upsells.

This upgrade brings custom splits to all account types on WinRed, allowing any campaign or committee to increase a donor’s impact and fundraise together to help win elections across the country.

WinRed's newest feature lets you ask donors to cover the processing fee on their upsell donation!

This is just one of several additions we've made to upsells to help you raise more. Check out all of our new updates to upsells below.

WinRed is speeding up payouts for conduit accounts across the platform in the coming weeks.

This provides a big boost for candidates heading into the final stretch, letting them get cash in their bank account quicker than before.

WinRed’s newest and upcoming releases focus heavily on efficiency and the best ways to save users time on the platform.
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The below features were designed with efficiency and speed in mind, allowing campaigns, organizations and vendors the ability to duplicate pages in bulk, manage images in one place, update features on pages with one click and very soon, assign tags to pages to help with filtering donations in reporting.

Processing donations on WinRed got even easier with the launch of Virtual Terminal.
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Every account can now securely and quickly process donations on behalf of a donor within their WinRed account. This is perfect for high-dollar teams, direct mail donations, and in-person events.

there, we are launching a new webinar series designed exclusively for our advanced users.

These will delve into the most advanced features of WinRed, offering insights to help you maximize your digital fundraising program.

In the last year, we rolled out two game-changing features called Upsell Pathways & Petition Pathways. These allow you to direct donors from petition pages to donation pages and from donation pages to upsells based on criteria specific to that donor, such as location, donation amount, etc.

We rolled out 5 new enhancements to these to add more power and usability.

Read about them all here

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