Latest News from the WinRed team

Donors Can Now Skip, Adjust, or Keep Their Subscriptions with Recurring Retention

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Shared by Team • November 12, 2025

Recurring Retention is officially live, giving donors the flexibility they want and keeping more recurring supporters engaged with campaigns.

With Recurring Retention, donors can now:

  • Skip a month — Pause their recurring gift for one month instead of canceling altogether.
  • Change frequency — Adjust their giving schedule (for example, monthly → quarterly or annually) to fit their budget.
  • Keep current subscription — Confirm and stick with their existing plan in just one click.

WinRed Continues Record-Breaking Onboarding Surge in 2025

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Shared by Team • November 12, 2025

From January through October 2025, WinRed set a new record for onboarding, adding 1,482 new accounts — a 22% jump over the previous high in 2022 (1,213).

Compared to other off-cycle years, 2025 stands out as the strongest yet, onboarding 66% more accounts than 2021 (891) and 52% more than 2023 (978).

Statewide Candidates in 2025 Raised 25% More on WinRed than in 2021

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Shared by Team • November 12, 2025

Top statewide races this election cycle experienced a 25% surge in revenue on WinRed, with a number of additional metrics proving heightened revenue through WinRed features compared to four years ago.

Jack Ciattarelli in New Jersey, and Winsome Earle-Sears, Jason Miyares, and John Reid in Virginia all experienced expanded support in their respective 2025 races, in comparison to these same races last cycle.

Why Amazon’s AWS Outage Didn’t Affect Republican Fundraising on WinRed

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Shared by Team • October 28, 2025

Infrastructure matters. That's why WinRed has invested time and resources into making sure our system is designed to withstand issues that arise.

Many major companies across the US went down during the latest AWS outage this week. WinRed utilizes AWS, but was developed to be able to utilize multiple server channels for this very instance. Because of this, Republicans did not experience any disruptions to their fundraising or processing.

Holiday Merch & New Products Added to the WinRed Catalog

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Shared by Team • October 28, 2025

WinRed introduced new merchandise to give campaigns fresh ways to engage supporters and boost fundraising. The latest catalog update adds new Pre-Designs and MerchRaise Holiday products, expanding creative options for merch on WinRed.

Campaigns and committees can browse the updated catalog now to see all new additions and prepare for the next phase of fundraising. WinRed continues to grow its vendor network, now including Ace Specialties, HDS, MerchRaise, and our newest partner, G&G.

NRCC Patriots Driving Massive Fundraising Growth in 2025

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Shared by Team • October 28, 2025

The NRCC Patriots are delivering staggering growth across every key metric with their fundraising hauls on WinRed so far this year.

These trends show a broader base of support and stronger overall fundraising momentum. The NRCC Patriots are entering the remainder of the cycle with more resources and more engaged donors, gearing up for the 2026 election.

WinRed Welcomes Three New Board Members: LaCivita, Fabrizio, Lira

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Shared by Team • October 16, 2025

WinRed is pleased to welcome three new members to the WinRed Board of Directors: Chris LaCivita, Tony Fabrizio & Matt Lira.

Read more about their experience and backgrounds below.

Membership Cards Dominate Q3 as WinRed Merch Continues Its Popularity

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Shared by Team • October 16, 2025

Merchandise for WinRed accounts continues to attract donors as campaigns and organizations brainstorm creative and new ways for their donors to support Republican candidates.

In Q3 of 2025 alone, nearly 100,000 merch products were sold across all clients on WinRed, with Membership Cards continuing to dominate as the top-selling item on the platform.

Small-Dollar Conduiting Nearly Doubles Since Last Midterms

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Shared by Team • October 16, 2025

Simply put, conduiting is fundraising together. It is an essential tool for Republicans made possible by WinRed, enabling campaigns to invest in one another and directing funds to the races that matter most.

Since the last midterm cycle, the GOP nearly doubled its fundraising via conduiting, proving the feature’s popularity, power, and effectiveness for Republican campaigns nationwide.

GOP Unity Forces Google to Back Down

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Shared by Team • October 16, 2025

WinRed exists not only to process contributions but to protect the Republican Party’s ability to raise money and reach voters online. Our shield logo is deliberately a symbol of defense against outside forces that threaten GOP campaigns.

The latest incident involving Google is a clear example of why WinRed matters: A shared platform allows Republicans to identify issues, act together, and deliver results quickly. Fragmentation dilutes leverage, and unity creates power.