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4 New Features Coming Soon to WinRed Upsells

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Shared by Team • July 21, 2026

Upsells already rank among the most effective fundraising tools on WinRed: they've raised over $400 million since 2019, and 20% of donors opt into one when given the chance.

Four new features make upsells even more flexible, giving campaigns and committees finer control over the copy, personalization, and content behind every post-donation ask. Here's what's on the way:

  1. Amount Nudge Widget on Upsells
  2. Upsell Accept Button Text Drop-Down Selection
  3. Upsell Decline Button Text Drop-Down Selection
  4. Amount Labels on Donation Buttons