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Introducing Control Groups — An Enhancement for Dynamic Amounts

Ryan avatar
Shared by Ryan • February 14, 2024

Hi there,

The launch of Dynamic Amounts across the platform unlocked a powerful, new tool that allows campaigns to customize donation button amounts based on the individual donor visiting the page.

There is a lot to unpack in this feature and many ways to use it. Because of the depth, we kept getting asked what’s the best way to measure performance? How do we know how much it’s helping?

Our newest enhancement coming soon is designed to address this question.