A/B Test Every Step of the Donor Journey on WinRed

A/B testing is essential to any digital fundraising program to determine what works and improves results. This allows you to compare two versions of a page, an upsell or an upsell flow, to determine which one performs the best.

That’s why WinRed added an entire suite of testing tools that are available in every account.

Here are a few ways you can get started with A/B testing: https://winred.com/blog/ab-testing/

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