Boost donor giving without creating more work with Dynamic Amounts.

With recent speed and performance improvements, WinRed makes it easier than ever to personalize donation buttons and customize your asks based on each donor’s giving history - in real time.

And the results speak for themselves: as part of our suite of Personalization Features, Dynamic Amounts increases average gift by 40%.

Recurring donations are vital for every campaign, with congressional recurring files up 125% last cycle compared to 2020.

WinRed’s upcoming Recurring Retention feature is designed to help campaigns keep more of those supporters by offering donors flexibility.

When a donor wants to cancel a subscription, they will be given options such as adjusting the frequency of giving or skipping a month.

At WinRed, we’re always looking for ways to help campaigns and organizations build stronger, lasting relationships with their supporters. That’s why we’re excited to introduce a brand-new feature: the Contact Card Upsell.
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The Contact Card Upsell allows donors to download a digital contact card for your organization directly to their phones.

This means that when you reach out via text or phone call, your name and number will be recognized instantly—reducing the chances of being flagged as spam.

For years, Democrats had a commanding lead in digital fundraising thanks to ActBlue. It was a serious gap—one that left Republican campaigns scrambling to catch up online.

That’s exactly why we built WinRed: to level the playing field and create a powerful, unified fundraising infrastructure for the GOP.

Today, we’re not just closing the gap—we’re building a durable advantage. And new data from the last few cycles shows just how far we’ve come.

Fundraising is a fast-paced game, and your tools shouldn’t slow you down. That’s why we’ve reimagined the Page Builder experience from the ground up—putting speed, clarity, and ease of use front and center.

Whether you’re launching a high-stakes end-of-quarter campaign or creating a simple recurring donation page, the new interface makes every step intuitive.

The refreshed Page Builder is rolling out to all WinRed users very soon! See a preview below ⬇️

WinRed's newest release adds a new recurring frequency option for donors to subscribe to. The Yearly Recurring option gives users more flexibility in choosing how donors set up their recurring subscriptions.

Committees, organizations, and state and local parties with yearly membership programs and dues for their members will find this new recurring frequency especially helpful!

WinRed is hitting the ground running in 2025 with a brand new organizing tool to save you time – Page Tags.

Digital teams create hundreds of pages every day on WinRed. Page Tags allow you to group pages together and better sift through the pages in your account.

Since its inception in 2019, WinRed has become the go-to platform for Republican candidates and organizations nationwide who want to maximize their online fundraising efforts.

In the 2024 cycle, WinRed helped campaigns, including President Trump, process $1.8 billion.

With a new fundraising cycle beginning, WinRed has brought a pivotal piece of customization to merchant accounts – Custom Splits to Pages and Upsells.

This upgrade brings custom splits to all account types on WinRed, allowing any campaign or committee to increase a donor’s impact and fundraise together to help win elections across the country.

WinRed's newest feature lets you ask donors to cover the processing fee on their upsell donation!

This is just one of several additions we've made to upsells to help you raise more. Check out all of our new updates to upsells below.