News from WinRed

Upsells already rank among the most effective fundraising tools on WinRed: they've raised over $400 million since 2019, and 20% of donors opt into one when given the chance.

Four new features make upsells even more flexible, giving campaigns and committees finer control over the copy, personalization, and content behind every post-donation ask. Here's what's on the way:

1. Amount Nudge Widget on Upsells
2. Upsell Accept Button Text Drop-Down Selection
3. Upsell Decline Button Text Drop-Down Selection
4. Amount Labels on Donation Buttons

The Products tab is now live in Beta Portal's Merchandise section, joining the previously launched Orders tab.

Search your existing products by product name, variant name, or SKU. Need to narrow it down further? Filter by:

• Date Created
• Fulfillment House
• Price
• Storefront Status, or
• Product Category

Up Next: Visual Storefront Settings, the final piece of the Merch section, is coming soon to Beta Portal. Edit your storefront settings and appearance directly, with a new Visual Editor that shows your changes in real time.

The Republican fundraising ecosystem hit a landmark milestone: campaigns, committees, and party organizations have now raised $400 million in joint donations through WinRed's conduiting and slating features.

When we talk about how a rising tide lifts all boats, this is exactly what we mean. This number isn't just a testament to the generosity of Republican donors — it's a testament to how the party has embraced a smarter, more unified approach to fundraising.

$400 million raised is proof that when Republicans work together, they win together.

Finding the right Republican candidate to support should take seconds, not a search engine.

The updated WinRed Donor Directory makes it happen — with a new look, an interactive map, and a smarter way to browse thousands of Republican candidates across the country.

It's live now at WinRed.com

Over the past several months, our team has been hard at work building a faster, more intuitive experience that makes managing your fundraising operation easier than ever.

We're now in the final stages of development, and Beta Portal will be rolling out to all WinRed users soon.

Here's a look at what's new:

1. Merchandise Tab Now Available: The new Merchandise section has officially started rolling out, beginning with the Orders subtab—now live in Beta Portal.
2. Account Settings Complete: The Account Settings section is fully built and available in Beta Portal.
3. Utilities Tab Now Live: We've also wrapped up the Utilities section, which brings several of our most powerful tools to Beta Portal.

WinRed was built with a singular mission: to help Republicans win. Every feature we develop is designed to make fundraising easier, more effective, and more scalable for campaigns across the country — from local school board races to presidential campaigns.

That means constantly building technology that helps campaigns maximize every fundraising opportunity, strengthen donor engagement, and turn grassroots energy into real electoral results.

One of the clearest examples of that impact is WinRed’s upsell technology.

Republicans raised more than $400 million through WinRed’s upsell features alone — money that donors actively chose to give that likely would have otherwise been left on the table.

With 20% of donors this year opting in when given the opportunity, upsells are one of the most powerful revenue generators in digital fundraising.

Here are some of the strategies you can use with WinRed upsells:

1. Split Donations to Support Fellow Republicans
2. Add a Cover Processing Fees Checkbox to Upsells
3. Offer Merchandise Items to Donors
4. Give Options for Future Donations
5. Utilize Merge Parameters for Personalization
6. Create Custom Upsell Pathways for Different Donors

In less than four months, WinRed welcomed 1,000 new campaigns to the platform — the fastest we've ever hit this milestone.

• 62% of new campaigns are state-level candidates.

• 9% of donors to these new campaigns are first-time platform donors, meaning they’ve never given to a campaign or organization on WinRed until this year.
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• 56% of donors to these new campaigns have a Saved Donor Profile with WinRed, making it quick and easy to donate.

New campaigns and organizations joining WinRed bring more first-time donors into a network that extends far beyond a single race.

WinRed provides features built specifically for high-dollar programs to help streamline high-dollar giving.

High-dollar benefits on WinRed include:

1. High-Dollar Pages with a low 3.2% processing fee
2. Virtual Terminal for processing donations with a dynamic fee structure
3. Optional email and phone number fields
4. Separate accounts for high-dollar giving
5. ACH giving via bank transfer
6. Integrations for reporting ease

WinRed's high-dollar features are designed to make the online donation process as seamless as possible — so campaigns can focus less on logistics and more on winning.

When WinRed launched in July 2019, the mission was straightforward: build a fundraising platform to help Republicans compete with ActBlue.

Nearly seven years later, more than 8,000 Republican candidates and organizations are using WinRed to power their fundraising — and the platform has never been stronger.

• Together, 8,000+ customers have processed over $6.4 billion for Republican campaigns.

• 60% of donors on the platform have a Saved Donor Profile — meaning they've stored their personal details and payment information for faster, easier giving.

• Nearly $400 million has been shared between Republicans via conduiting, enabling candidates to fundraise together in a united front to win elections nationwide

• Behind the scenes, WinRed has had more than 150,000 conversations with campaigns and organizations about what they actually need.

• That feedback has been translated into hundreds of product features built specifically to help Republicans raise more money and win more races.

Republicans continue to sign up for WinRed at record rates:

• February 2026 saw 286 new customers join the platform, more than any month in WinRed’s nearly 7-year history.
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• In 5 of the last 6 months, WinRed saw over 200 new Republican campaigns and organizations join the platform, another first.
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• There are now over 7,800 customers using WinRed today.
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• 51% of new accounts in February were state-level Republican candidates and organizations
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• Republicans fundraised together more: January and February 2026 saw a 43% boost in Conduiting on WinRed, compared to the same period in 2022.
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