When WinRed launched in July 2019, the mission was straightforward: build a fundraising platform to help Republicans compete with ActBlue.

Nearly seven years later, more than 8,000 Republican candidates and organizations are using WinRed to power their fundraising — and the platform has never been stronger.

• Together, 8,000+ customers have processed over $6.4 billion for Republican campaigns.

• 60% of donors on the platform have a Saved Donor Profile — meaning they've stored their personal details and payment information for faster, easier giving.

• Nearly $400 million has been shared between Republicans via conduiting, enabling candidates to fundraise together in a united front to win elections nationwide

• Behind the scenes, WinRed has had more than 150,000 conversations with campaigns and organizations about what they actually need.

• That feedback has been translated into hundreds of product features built specifically to help Republicans raise more money and win more races.

Republicans continue to sign up for WinRed at record rates:

• February 2026 saw 286 new customers join the platform, more than any month in WinRed’s nearly 7-year history.
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• In 5 of the last 6 months, WinRed saw over 200 new Republican campaigns and organizations join the platform, another first.
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• There are now over 7,800 customers using WinRed today.
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• 51% of new accounts in February were state-level Republican candidates and organizations
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• Republicans fundraised together more: January and February 2026 saw a 43% boost in Conduiting on WinRed, compared to the same period in 2022.
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Senate Nominee Funds are outpacing previous cycles by more than 200%.

With the 2026 midterms still months away, early fundraising is accelerating.

Senate Nominee Funds allow donors to contribute to the eventual GOP primary winner before a nominee is determined. Once the primary concludes, funds are automatically released to that candidate.

With the 2026 midterms still months away, Senate Nominee Funds on WinRed have already raised over $740k — a 213% increase over 2024.

This structure reduces the traditional gap between primary and general election fundraising and gives nominees immediate liquidity in competitive races.
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Hi there,

Merchandise through WinRed is a proven fundraising tactic: $250 million has been raised through WinRed’s merchandise feature, with over 5 million products purchased and a 32% higher average donation.

WinRed’s Zero-Touch merchandise platform makes it possible to turn local outrage, statewide pride, and conservative principles into message amplification, money, and data - without risk.

Here are 6 hacks to step up your merch game on WinRed:

1. Boost Messaging with Merch
2. Combine Merch with the Nudge Widget to push donors higher
3. Use Require Recurring to Offer Merch & Boost Recurring File
4. Utilize Merch Tiers on Donation Pages
5. Maximize Revenue with Storefront Additional Amount
6. Offer Membership Cards on Donation Pages

Get started with merchandise today.
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Hi there,

Republican candidates and committees raised $250 million through WinRed’s merchandise feature, with over 5 million merch items purchased by donors nationwide since the platform’s launch.

Additionally, the average donation tied to a merchandise purchase is 32% higher than a standard online gift.

Merchandise is no longer a gamble or a side project; it’s a proven way to raise more money while reinforcing the campaign’s message and local narratives or memes.

Get started with merchandise today.
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Hi there,

WinRed’s Donor Profiles, which allow Republican supporters to securely save their payment information and giving history inside the WinRed ecosystem, have a massive impact on fundraising. Not only are they a simple convenience feature that reduces friction, but donors who use saved profiles represent the highest-intensity supporters that GOP campaigns can reliably re-engage.

The latest year-to-date data shows the system is driving material increases in revenue performance

• 48% increase in dollars raised per email
• 73% increase in total charges per email
• 110% increase in upsell revenue
• 247% increase in merchandise revenue
• 78% increase in conduit giving
• 24% higher average contribution

Across every major measurable metric, donors with profiles outperform, and every campaign on WinRed stands to benefit.

Dynamic Amounts Raise 103% More

There are even more benefits that campaigns can enable downstream of Donor Profiles. For instance, if campaigns leverage one of our most advanced features, Dynamic Amounts, they can customize the donation amounts displayed based on a donor’s historical behavior, enabling more precise asks that drive higher average gifts and stronger lifetime value. Donor profiles drive this.

In 2025, dynamic amounts outperformed static amounts in control groups by 103.2% in dollars raised per view.
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WinRed ended January on quite a few high notes:

• January was WinRed’s biggest growth month in history: A record 239 new Republican candidates and committees onboarded onto WinRed.

• This brings the number of Republicans actively fundraising on WinRed to a new milestone, over 7,500.

• 74% of new onboards last month were state-level Republican candidates and organizations.

2025 was WinRed’s biggest onboarding year yet, with 8 of WinRed’s top 10 onboarding months since 2019 coming from 2025.

1,863 Republican candidates, committees, and organizations began using WinRed for the first time in 2025, proving once again WinRed’s reliability and trust among conservatives nationwide.

WinRed is bringing in the new year by rolling out the new Beta of our Page Builder and Portal.

Beta Portal offers a brand new environment for users to build pages and customize upsells. Built with our users in mind, Beta Portal brings highly-requested, top-tier technology to the Republican online fundraising space to boost productivity like never before.

This is a closed Beta. Reach out to support@winred.com to secure your spot on our waitlist!

2025 was the biggest off-year for WinRed ever, and a record number of new campaigns (almost 2,000) signed up to raise money with us. President Trump continued his reign as the Undefeated Heavyweight Champion Fundraiser of the World.

Candidates and committees in 2025 on WinRed processed over $565 million of fundraising volume - $35 million more than in 2023, the last off-year.