News from WinRed

WinRed has a new upsell for your campaign: VotePro.

Created by the Republican National Committee to assist with Get Out the Vote efforts, VotePro gives your donors a one-stop hub for voting. From finding their polling location to returning their ballot, every step they need to cast a vote for your candidate is right in front of them.

Fundraising and GOTV in the Same Flow: Use VotePro in Upsell Pathways to show in-district donors the VotePro Upsell to check their voting options, while showing fundraising upsells to out-of-district donors.

For campaigns and organizations in the final stretch before an election, the VotePro Upsell lets you keep fundraising while you push turnout, all through the platform you already use.

Additionally, VotePro lets you set an end date, so the upsell skips on its own once Election Day passes.

The VotePro Upsell gives campaigns up to seven options to show relevant donors:

• Find Early Voting Information
• Find Your Polling Place
• Return Your Ballot
• Check Your Registration
• Register to Vote
• Request an Absentee Ballot
• Commit to Vote

Whether you are running for school board, county commission, or the state house, the same platform that powers the biggest races in the country is built for yours too.

The WinRed Portal is built for teams of any size, with faster page creation and sharper precision at every step, so campaigns can launch a page and start raising without a steep learning curve.

The WinRed team creates your first donation page for you and adds all the top features on the platform, allowing you to get started with fundraising right away.

Today, the new WinRed Portal is officially live for every user. It brings together the features users have asked for most, from live visual editing to a more customizable workspace, so your team can spend less time managing pages and more time raising money and winning races.

We rebuilt the WinRed Portal from the ground up with two types of users in mind: new users who need a platform they can easily understand, and existing users who need a faster, smarter experience to scale their operation.

Some of the new highlights include:

• Visual Page Editor
• Visual Storefront Editor
• Dark Mode
• CSS Editor
• and more

Since 2019, WinRed upsells have generated more than $400 million for campaigns and committees, and one in five donors accepts one when they see it.

Four new features push that further, handing campaigns and committees sharper control over the wording, personalization, and design behind every post-donation ask. Here's what you can now do:

1. Nudge Widget now runs on upsells too
2. Choose your own accept button text
3. Choose your own decline button text
4. Add Amount Labels to upsell buttons

Together, these four features hand you far more control over what a donor sees on your upsells. Since upsells already convert one in five donors who reach them, even small tweaks to this copy can move real dollars.

The Storefront Settings tab is now live in Beta Portal, and it's the last piece of the puzzle. With this tab in place, Beta Portal's full feature set is complete.

Storefront Settings joins the Products and Orders tabs under Merchandise to give you a central place to manage how your storefront looks and works, from top to bottom.

With Storefront Settings live, every feature we've been rolling out to Beta Portal is now in place.

That includes:

• The Visual Page Editor, Visual Storefront Editor, and Visual Upsell Editor
• The expanded CSS Editor
• Dashboard Progress Stats
• Dark Mode

Upsells already rank among the most effective fundraising tools on WinRed: they've raised over $400 million since 2019, and 20% of donors opt into one when given the chance.

Four new features make upsells even more flexible, giving campaigns and committees finer control over the copy, personalization, and content behind every post-donation ask. Here's what's on the way:

1. Amount Nudge Widget on Upsells
2. Upsell Accept Button Text Drop-Down Selection
3. Upsell Decline Button Text Drop-Down Selection
4. Amount Labels on Donation Buttons

The Products tab is now live in Beta Portal's Merchandise section, joining the previously launched Orders tab.

Search your existing products by product name, variant name, or SKU. Need to narrow it down further? Filter by:

• Date Created
• Fulfillment House
• Price
• Storefront Status, or
• Product Category

Up Next: Visual Storefront Settings, the final piece of the Merch section, is coming soon to Beta Portal. Edit your storefront settings and appearance directly, with a new Visual Editor that shows your changes in real time.

The Republican fundraising ecosystem hit a landmark milestone: campaigns, committees, and party organizations have now raised $400 million in joint donations through WinRed's conduiting and slating features.

When we talk about how a rising tide lifts all boats, this is exactly what we mean. This number isn't just a testament to the generosity of Republican donors — it's a testament to how the party has embraced a smarter, more unified approach to fundraising.

$400 million raised is proof that when Republicans work together, they win together.

Finding the right Republican candidate to support should take seconds, not a search engine.

The updated WinRed Donor Directory makes it happen — with a new look, an interactive map, and a smarter way to browse thousands of Republican candidates across the country.

It's live now at WinRed.com

Over the past several months, our team has been hard at work building a faster, more intuitive experience that makes managing your fundraising operation easier than ever.

We're now in the final stages of development, and Beta Portal will be rolling out to all WinRed users soon.

Here's a look at what's new:

1. Merchandise Tab Now Available: The new Merchandise section has officially started rolling out, beginning with the Orders subtab—now live in Beta Portal.
2. Account Settings Complete: The Account Settings section is fully built and available in Beta Portal.
3. Utilities Tab Now Live: We've also wrapped up the Utilities section, which brings several of our most powerful tools to Beta Portal.