Hi there,

Merchandise through WinRed is a proven fundraising tactic: $250 million has been raised through WinRed’s merchandise feature, with over 5 million products purchased and a 32% higher average donation.

WinRed’s Zero-Touch merchandise platform makes it possible to turn local outrage, statewide pride, and conservative principles into message amplification, money, and data - without risk.

Here are 6 hacks to step up your merch game on WinRed:

1. Boost Messaging with Merch
2. Combine Merch with the Nudge Widget to push donors higher
3. Use Require Recurring to Offer Merch & Boost Recurring File
4. Utilize Merch Tiers on Donation Pages
5. Maximize Revenue with Storefront Additional Amount
6. Offer Membership Cards on Donation Pages

Get started with merchandise today.
​

Hi there,

Republican candidates and committees raised $250 million through WinRed’s merchandise feature, with over 5 million merch items purchased by donors nationwide since the platform’s launch.

Additionally, the average donation tied to a merchandise purchase is 32% higher than a standard online gift.

Merchandise is no longer a gamble or a side project; it’s a proven way to raise more money while reinforcing the campaign’s message and local narratives or memes.

Get started with merchandise today.
​

Hi there,

WinRed’s Donor Profiles, which allow Republican supporters to securely save their payment information and giving history inside the WinRed ecosystem, have a massive impact on fundraising. Not only are they a simple convenience feature that reduces friction, but donors who use saved profiles represent the highest-intensity supporters that GOP campaigns can reliably re-engage.

The latest year-to-date data shows the system is driving material increases in revenue performance

• 48% increase in dollars raised per email
• 73% increase in total charges per email
• 110% increase in upsell revenue
• 247% increase in merchandise revenue
• 78% increase in conduit giving
• 24% higher average contribution

Across every major measurable metric, donors with profiles outperform, and every campaign on WinRed stands to benefit.

Dynamic Amounts Raise 103% More

There are even more benefits that campaigns can enable downstream of Donor Profiles. For instance, if campaigns leverage one of our most advanced features, Dynamic Amounts, they can customize the donation amounts displayed based on a donor’s historical behavior, enabling more precise asks that drive higher average gifts and stronger lifetime value. Donor profiles drive this.

In 2025, dynamic amounts outperformed static amounts in control groups by 103.2% in dollars raised per view.
​

WinRed ended January on quite a few high notes:

• January was WinRed’s biggest growth month in history: A record 239 new Republican candidates and committees onboarded onto WinRed.

• This brings the number of Republicans actively fundraising on WinRed to a new milestone, over 7,500.

• 74% of new onboards last month were state-level Republican candidates and organizations.

2025 was WinRed’s biggest onboarding year yet, with 8 of WinRed’s top 10 onboarding months since 2019 coming from 2025.

1,863 Republican candidates, committees, and organizations began using WinRed for the first time in 2025, proving once again WinRed’s reliability and trust among conservatives nationwide.

WinRed is bringing in the new year by rolling out the new Beta of our Page Builder and Portal.

Beta Portal offers a brand new environment for users to build pages and customize upsells. Built with our users in mind, Beta Portal brings highly-requested, top-tier technology to the Republican online fundraising space to boost productivity like never before.

This is a closed Beta. Reach out to support@winred.com to secure your spot on our waitlist!

2025 was the biggest off-year for WinRed ever, and a record number of new campaigns (almost 2,000) signed up to raise money with us. President Trump continued his reign as the Undefeated Heavyweight Champion Fundraiser of the World.

Candidates and committees in 2025 on WinRed processed over $565 million of fundraising volume - $35 million more than in 2023, the last off-year.

Now available on WinRed, the Nudge Widget encourages donors to contribute the next highest amount, aiming to increase the average gift amount across the platform.

The Nudge Widget lets campaigns and committees display a message above the next donation amount on their page with the goal of encouraging donors to choose a larger donation.

This new release marks the 12th widget available on WinRed, giving campaigns even more ways to boost performance.

Nearly $60,000 in additional donations were conduited to Congressman-Elect Matt Van Epps to show support for his special election race in Tennessee’s 7th district.

Republicans across the country worked together to support a fellow Republican vying for a congressional seat. In total, 38 campaigns and committees used WinRed’s conduiting feature to split donations with Van Epps.

WinRed’s new Recurring Retention feature is already delivering strong results: Campaigns using WinRed are experiencing a 5% reduction in churn across their recurring donor files.

Rather than canceling outright, donors are now choosing to pause their subscription for a month, adjust the frequency, or simply maintain their existing commitment.