Latest News from the WinRed team

Why Amazon’s AWS Outage Didn’t Affect Republican Fundraising on WinRed

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Shared by Team • October 28, 2025

Infrastructure matters. That's why WinRed has invested time and resources into making sure our system is designed to withstand issues that arise.

Many major companies across the US went down during the latest AWS outage this week. WinRed utilizes AWS, but was developed to be able to utilize multiple server channels for this very instance. Because of this, Republicans did not experience any disruptions to their fundraising or processing.

Holiday Merch & New Products Added to the WinRed Catalog

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Shared by Team • October 28, 2025

WinRed introduced new merchandise to give campaigns fresh ways to engage supporters and boost fundraising. The latest catalog update adds new Pre-Designs and MerchRaise Holiday products, expanding creative options for merch on WinRed.

Campaigns and committees can browse the updated catalog now to see all new additions and prepare for the next phase of fundraising. WinRed continues to grow its vendor network, now including Ace Specialties, HDS, MerchRaise, and our newest partner, G&G.

NRCC Patriots Driving Massive Fundraising Growth in 2025

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Shared by Team • October 28, 2025

The NRCC Patriots are delivering staggering growth across every key metric with their fundraising hauls on WinRed so far this year.

These trends show a broader base of support and stronger overall fundraising momentum. The NRCC Patriots are entering the remainder of the cycle with more resources and more engaged donors, gearing up for the 2026 election.

WinRed Welcomes Three New Board Members: LaCivita, Fabrizio, Lira

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Shared by Team • October 16, 2025

WinRed is pleased to welcome three new members to the WinRed Board of Directors: Chris LaCivita, Tony Fabrizio & Matt Lira.

Read more about their experience and backgrounds below.

Membership Cards Dominate Q3 as WinRed Merch Continues Its Popularity

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Shared by Team • October 16, 2025

Merchandise for WinRed accounts continues to attract donors as campaigns and organizations brainstorm creative and new ways for their donors to support Republican candidates.

In Q3 of 2025 alone, nearly 100,000 merch products were sold across all clients on WinRed, with Membership Cards continuing to dominate as the top-selling item on the platform.

Small-Dollar Conduiting Nearly Doubles Since Last Midterms

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Shared by Team • October 16, 2025

Simply put, conduiting is fundraising together. It is an essential tool for Republicans made possible by WinRed, enabling campaigns to invest in one another and directing funds to the races that matter most.

Since the last midterm cycle, the GOP nearly doubled its fundraising via conduiting, proving the feature’s popularity, power, and effectiveness for Republican campaigns nationwide.

GOP Unity Forces Google to Back Down

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Shared by Team • October 16, 2025

WinRed exists not only to process contributions but to protect the Republican Party’s ability to raise money and reach voters online. Our shield logo is deliberately a symbol of defense against outside forces that threaten GOP campaigns.

The latest incident involving Google is a clear example of why WinRed matters: A shared platform allows Republicans to identify issues, act together, and deliver results quickly. Fragmentation dilutes leverage, and unity creates power.

Dynamic Amounts – Now Faster Than Ever

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Shared by Team • October 16, 2025

Boost donor giving without creating more work with Dynamic Amounts.

With recent speed and performance improvements, WinRed makes it easier than ever to personalize donation buttons and customize your asks based on each donor’s giving history - in real time.

And the results speak for themselves: as part of our suite of Personalization Features, Dynamic Amounts increases average gift by 40%.

Introducing Recurring Retention: Empowering Donors, Reducing Churn

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Shared by Team • October 16, 2025

Recurring donations are vital for every campaign, with congressional recurring files up 125% last cycle compared to 2020.

WinRed’s upcoming Recurring Retention feature is designed to help campaigns keep more of those supporters by offering donors flexibility.

When a donor wants to cancel a subscription, they will be given options such as adjusting the frequency of giving or skipping a month.

Contact Card Upsell: Keep Your Donors Connected Without the Spam Risk

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Shared by Team • October 16, 2025

At WinRed, we’re always looking for ways to help campaigns and organizations build stronger, lasting relationships with their supporters. That’s why we’re excited to introduce a brand-new feature: the Contact Card Upsell.

The Contact Card Upsell allows donors to download a digital contact card for your organization directly to their phones.

This means that when you reach out via text or phone call, your name and number will be recognized instantly—reducing the chances of being flagged as spam.