Hey there,

Our team was busy in 2023 — we made more deploys and pushed more new features than in 2022.
​

We are determined to provide more power and better fundraising potential to Republican campaigns up and down the ballot.

Check out a list of all the biggest features we've released this year!

Hi there,

After rolling out Dynamic Amounts and Petition Pathways, WinRed is getting our next set of feature updates ready to go. We have some ease-of-life updates, updates to merchandise, and some additional ways to boost recurring programs.

Hi there,

Dynamic Amounts allows you to customize the donation button amounts on pages based on who the donor is and previous giving history.

This feature packs a lot of power and allows you to add a considerable amount of depth to your fundraising program. However, it can be tough to know where to begin testing.

We put together some ideas to help you get started so you can start using this feature and boosting your fundraising.

Check it out!

Video Pages let donors watch a video and give to a campaign simultaneously.

There are two main ways for campaigns to use Video Pages immediately:

• Live stream debates, rallies, town halls, or other events to engage with supporters and raise money from those who can’t attend in person.

• Show donors the latest interviews, direct-to-camera videos, or advertisements and ask for donations to help continue funding the campaign’s work.

Video Pages are built so your favorite WinRed features all still work without disrupting the video playback.

• Slates: Add other candidates to the page and split donations.
• Upsells: After an initial donation, ask donors to give again, support other campaigns, offer special merchandise, and more.
• Money Pledges: Ask the donor to opt in and give another gift on a future date.
• Widgets: Add countdown timers, donation button animations, and exit intent popups.
• Zero-Touch Merchandise: Offer custom products without buying in bulk or worrying about shipping.

Video Pages are available on every WinRed account for no additional cost. It’s the latest feature included with the standard 3.94% processing fee.

WinRed launched its first online training program and certification to help every digital staffer learn how to use the platform.

The WinRed Academy has five courses designed to equip you with the skills and knowledge you need to succeed on WinRed. These are perfect for getting new staff up to speed on WinRed.

Here’s what you’ll learn:

• Introducing the Basics: Learn what WinRed is and how the platform helps you raise more money online.

• Page Building Essentials: Master building WinRed landing pages to power your fundraising.

• Reporting and Compliance: Understand how WinRed makes it easy for your campaign to access data and important accounting information for reporting.

• Zero-Touch Merchandise: Start creating campaign merchandise hassle-free with WinRed’s Zero-Touch Merch program

• Advanced: Become a WinRed Power User and learn how to use advanced features.