News from WinRed

WinRed’s new Recurring Retention feature is already delivering strong results: Campaigns using WinRed are experiencing a 5% reduction in churn across their recurring donor files.

Rather than canceling outright, donors are now choosing to pause their subscription for a month, adjust the frequency, or simply maintain their existing commitment.

The results from Virginia’s recent off-year elections underscore a simple truth: WinRed is a decisive advantage in competitive races.

According to Spark, in state-level elections decided by 10 points or fewer, candidates who relied on WinRed for online fundraising won an impressive 70% of the time. Candidates not using WinRed only won 14% of the time.

This momentum builds on a clear trend from the 2024 cycle: candidates win with WinRed.

Recurring Retention is officially live, giving donors the flexibility they want and keeping more recurring supporters engaged with campaigns.

With Recurring Retention, donors can now:

• Skip a month — Pause their recurring gift for one month instead of canceling altogether.
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• Change frequency — Adjust their giving schedule (for example, monthly → quarterly or annually) to fit their budget.
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• Keep current subscription — Confirm and stick with their existing plan in just one click.

From January through October 2025, WinRed set a new record for onboarding, adding 1,482 new accounts — a 22% jump over the previous high in 2022 (1,213).

Compared to other off-cycle years, 2025 stands out as the strongest yet, onboarding 66% more accounts than 2021 (891) and 52% more than 2023 (978).

Top statewide races this election cycle experienced a 25% surge in revenue on WinRed, with a number of additional metrics proving heightened revenue through WinRed features compared to four years ago.

Jack Ciattarelli in New Jersey, and Winsome Earle-Sears, Jason Miyares, and John Reid in Virginia all experienced expanded support in their respective 2025 races, in comparison to these same races last cycle.

Infrastructure matters. That's why WinRed has invested time and resources into making sure our system is designed to withstand issues that arise.

Many major companies across the US went down during the latest AWS outage this week. WinRed utilizes AWS, but was developed to be able to utilize multiple server channels for this very instance. Because of this, Republicans did not experience any disruptions to their fundraising or processing.

The NRCC Patriots are delivering staggering growth across every key metric with their fundraising hauls on WinRed so far this year.

These trends show a broader base of support and stronger overall fundraising momentum. The NRCC Patriots are entering the remainder of the cycle with more resources and more engaged donors, gearing up for the 2026 election.

WinRed is pleased to welcome three new members to the WinRed Board of Directors: Chris LaCivita, Tony Fabrizio & Matt Lira.

Read more about their experience and backgrounds below.

Merchandise for WinRed accounts continues to attract donors as campaigns and organizations brainstorm creative and new ways for their donors to support Republican candidates.

In Q3 of 2025 alone, nearly 100,000 merch products were sold across all clients on WinRed, with Membership Cards continuing to dominate as the top-selling item on the platform.

Simply put, conduiting is fundraising together. It is an essential tool for Republicans made possible by WinRed, enabling campaigns to invest in one another and directing funds to the races that matter most.

Since the last midterm cycle, the GOP nearly doubled its fundraising via conduiting, proving the feature’s popularity, power, and effectiveness for Republican campaigns nationwide.