News from WinRed

2025 was WinRed’s biggest onboarding year yet, with 8 of WinRed’s top 10 onboarding months since 2019 coming from 2025.

1,863 Republican candidates, committees, and organizations began using WinRed for the first time in 2025, proving once again WinRed’s reliability and trust among conservatives nationwide.

WinRed is bringing in the new year by rolling out the new Beta of our Page Builder and Portal.

Beta Portal offers a brand new environment for users to build pages and customize upsells. Built with our users in mind, Beta Portal brings highly-requested, top-tier technology to the Republican online fundraising space to boost productivity like never before.

This is a closed Beta. Reach out to support@winred.com to secure your spot on our waitlist!

2025 was the biggest off-year for WinRed ever, and a record number of new campaigns (almost 2,000) signed up to raise money with us. President Trump continued his reign as the Undefeated Heavyweight Champion Fundraiser of the World.

Candidates and committees in 2025 on WinRed processed over $565 million of fundraising volume - $35 million more than in 2023, the last off-year.

Now available on WinRed, the Nudge Widget encourages donors to contribute the next highest amount, aiming to increase the average gift amount across the platform.

The Nudge Widget lets campaigns and committees display a message above the next donation amount on their page with the goal of encouraging donors to choose a larger donation.

This new release marks the 12th widget available on WinRed, giving campaigns even more ways to boost performance.

Nearly $60,000 in additional donations were conduited to Congressman-Elect Matt Van Epps to show support for his special election race in Tennessee’s 7th district.

Republicans across the country worked together to support a fellow Republican vying for a congressional seat. In total, 38 campaigns and committees used WinRed’s conduiting feature to split donations with Van Epps.

WinRed’s new Recurring Retention feature is already delivering strong results: Campaigns using WinRed are experiencing a 5% reduction in churn across their recurring donor files.

Rather than canceling outright, donors are now choosing to pause their subscription for a month, adjust the frequency, or simply maintain their existing commitment.

The results from Virginia’s recent off-year elections underscore a simple truth: WinRed is a decisive advantage in competitive races.

According to Spark, in state-level elections decided by 10 points or fewer, candidates who relied on WinRed for online fundraising won an impressive 70% of the time. Candidates not using WinRed only won 14% of the time.

This momentum builds on a clear trend from the 2024 cycle: candidates win with WinRed.

Recurring Retention is officially live, giving donors the flexibility they want and keeping more recurring supporters engaged with campaigns.

With Recurring Retention, donors can now:

• Skip a month — Pause their recurring gift for one month instead of canceling altogether.
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• Change frequency — Adjust their giving schedule (for example, monthly → quarterly or annually) to fit their budget.
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• Keep current subscription — Confirm and stick with their existing plan in just one click.

From January through October 2025, WinRed set a new record for onboarding, adding 1,482 new accounts — a 22% jump over the previous high in 2022 (1,213).

Compared to other off-cycle years, 2025 stands out as the strongest yet, onboarding 66% more accounts than 2021 (891) and 52% more than 2023 (978).

Top statewide races this election cycle experienced a 25% surge in revenue on WinRed, with a number of additional metrics proving heightened revenue through WinRed features compared to four years ago.

Jack Ciattarelli in New Jersey, and Winsome Earle-Sears, Jason Miyares, and John Reid in Virginia all experienced expanded support in their respective 2025 races, in comparison to these same races last cycle.