News from WinRed

WinRed started 2024 by adding several big updates to the platform designed to bring more fundraising power to everyone’s programs.

We have no intention of slowing down. Here are 6 more items coming soon intended to boost fundraising efficiency and add even more ways to customize the donor journey.

April was a big month for us. We deployed our latest major personalization feature — Upsell Pathways!
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This addition will change digital fundraising operations permanently. More details below and look at some other recent updates.

Since WinRed’s launch, thousands of images have been uploaded to the platform. For some accounts, that means they have to be able to sift through images uploaded all the way back in 2020 to find the imagery they want to use.

We set out to make this easier and save everyone time managing their media so they can spend more time raising money.

Here are the two big improvements we made to media management:

1. Image Uploader

Our new image uploader slide-out is a big advancement from the previous setup.

• Displays images designed for that specific placement (For example if you are uploading a background image it will only show background images you added previously).
• Allow for a quick drag-and-drop upload.
• Images are ordered by upload date so your most recent additions appear first.
• You can see the file name of the image and search by name to find the one you want.
• If an image is unnecessary, you can delete it by clicking the ellipses on the right.
• Want to embed the image elsewhere, like in an email send? You can grab a public URL to add to your HTML.

2. Media Library

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In January, we launched part 1 of our media management overhaul — The WinRed Media Library.

With the Media Library, you can:

• See every single image you have uploaded to your account.
• Organize all images by placement type (Background images, logos, etc).
• Search for specific images you are trying to find.
• Delete images you no longer want.
• Grab a URL for the image so you can embed it somewhere else (like in an email or on your website).

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A/B testing is essential to any digital fundraising program to determine what works and improves results. This allows you to compare two versions of a page, an upsell or an upsell flow, to determine which one performs the best.

That’s why WinRed added an entire suite of testing tools that are available in every account.

Here are a few ways you can get started with A/B testing: https://winred.com/blog/ab-testing/

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Hi there,

In the coming weeks, we are gearing up to launch Upsell Pathways, our 3rd major Personalization Feature. This adds considerable power to WinRed, letting you dynamically show an upsell based on a donor’s specific attributes.
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This is a powerful tool your campaign should use going into 2024. Here are a few ways you can use Upsell Pathways: https://winred.com/blog/six-ways-to-use-upsell-pathways/
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Hi there,

WinRed’s latest widget release adds a new way to engage your donors through surveys and polls.

Campaigns and organizations on WinRed regularly create surveys and polls on their pages. The Custom Field Results Widget allows you to display the results of those efforts to their supporters on pages or upsells.

To help you get started, we put together some creative ways you can implement this feature into your pages and upsells.

Hi there,

Our latest update adds a new way to offer merch to your supporters. When a donor comes to your page, you can require that the donation be set to recurring in order to qualify for the merchandise item. This is yet another tool available to campaigns using WinRed. Below are some tips on how to get started using this.

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Hi there,

The launch of Dynamic Amounts across the platform unlocked a powerful, new tool that allows campaigns to customize donation button amounts based on the individual donor visiting the page.
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There is a lot to unpack in this feature and many ways to use it. Because of the depth, we kept getting asked what’s the best way to measure performance? How do we know how much it’s helping?
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Our newest enhancement coming soon is designed to address this question.

Hi there,

Sophisticated fundraising programs are constantly making and adding new images. Whether it’s for pages, upsells, storefronts, or the many other ways images can be used on the platform, when you have a large amount it can be a pain to effectively manage.

Our new Media Library solves this!

With the Media Library, you can:

• See all the images you have in your account
• Search for specific images you are trying to find
• Delete images you no longer want
• Grab a URL for the image so you can embed it somewhere else (like in an email or on your website)

Want to see how it works? Take a tour!

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Hi there,

WinRed added more functionality to our reporting tool, allowing you to analyze your donations quickly.

What’s New

Our latest update adds three new filters to this tool:

• Filter by Page Type — View donations that were made on a specific page type, for example, on a donation, high dollar or video page. Learn more about high-dollar and video pages here.
• Filter by Fundraising ID — Filter donations by a Fundraiser ID that was used during the donation process. Learn more this filter here.
• Filter by Source Code — Filter donations by the Source Code that was appended on a page. Learn more about this filter here.